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WayBetter

New York
Consumer
Mid
last month

The WayBetter Way

At WayBetter, our mission is to make getting healthier fun.

Our life-changing games inspire people everywhere to live healthier every day. Our players support and motivate each other while financial incentives hold everyone accountable. Our formula has already helped more than 400,000 people reach their health goals and earn more than $25 million - it's based on science and it really works. We've created a proven motivational system and we're excited to change the way people lose weight, stay active, exercise, sleep, quit smoking, and adopt healthier habits. The best part is that we measure our success in lives changed.

The Role

WayBetter has an exciting opportunity for an experienced, inventive, and entrepreneurial Product Owner to oversee our popular DietBet suite of products. In this role you will collaboratively develop the product vision and roadmap, and align the vision and roadmap with the needs and objectives of our company and our clients. The Product Owner possess a unique blend of business and technical savvy thinking with a big-picture vision and the drive to make that vision a reality. In this role you will be expected to develop a deep understanding of our products, our industry, and the challenges that our customers face.

The Responsibilities

  • Produce annual roadmaps based on customer feedback, stakeholder input, and technical needs
  • Create comprehensive project specifications
  • Lead quantitative analysis to measure business impact
  • Empathize with and represent customers of varied perspectives and backgrounds
  • Own software production for our DietBet product from A to Z
  • Drive optimizations relating to customer acquisition, retention, and long-term monetization
  • Oversee all the key performance metrics for a product suite that will do over $20 million in transaction volume next year

Required Skills:

Our ideal candidate will check all of these boxes. If you miss one but know you've got what it takes, tell us why you're perfect for this role!

  • You've played a lead role in the product development life cycle (conception to ideation to execution to iteration) for at least two consumer products.
  • You've collaborated with cross-functional teams (developers, designers, brand and content marketers, partners, and affiliates) to ship world-class products.
  • You know Minimum Viable Product-based product development backward and forward. You can iterate on products and increase effectiveness however it's defined—retention, new consumers, profitability, and beyond.
  • You're a pro when it comes to user research, both quantitative and qualitative.
  • You have strong consumer marketing instincts and get both paid and viral acquisition and thoroughly understand ecommerce funnels
  • Agile methodologies are second nature to you and you can leverage the sprint process to create speed and efficiencies in workstreams.
  • You're detail-oriented (bordering on obsessive is cool) when crafting user stories, wireframes, and interaction models.
  • You're ready to be in charge of DietBet, a $20M-a-year product (growing to $100M), owning all the KPIs and managing to aggressive growth targets.

WayBetter? Yes!

We care a lot about our company's culture and apply to our workplace the same principles that successfully power our games: fun, social support, and accountability. We also live by our belief that a healthy work-life balance is vital when it comes to sustainable long-term success.

We know that when you join a startup you're investing in that company. Unlike investors who risk other people's money, you're investing something more precious: your time. You can feel good about investing in WayBetter. We've been around for over five years and have raised over $5 million from successful entrepreneurs with deep pockets (including several billionaires), plus we have demonstrated positive cash flow... becoming self-funding means we control our own destiny. The bottom line is that we're building the kind of company we want to work for, one with enduring value, inspiring co-workers, and happy customers.

Compensation and Benefits

  • Generous health care coverage.
  • 401(K)
  • Untracked, flexible vacation policy
  • Paid parental leave
  • Training opportunities
  • Meaningful equity participation
  • A healthy, collaborative, and fun work environment
  • A life outside work

To apply:

Ready to lead a company to greatness? Send us your resume and a note telling us something about you and why you would be interested in joining the team at WayBetter.