The mission of this role is to conceive, launch, and lead a new generation of products for AdRoll that addresses the upper funnel needs of performance marketers (e.g. grow website traffic, grow engaged visitors etc). Today our Retargeting, Prospecting, and Email product suite primarily addresses one customer need: Take my website visitors and turn them into paying customers. Upper funnel marketing represents another key customer need: Find me new website visitors and introduce them to my brand. Upper funnel marketing represents an $80B+ industry in the United States. AdRoll's 40,000+ customer base has upper funnel marketing needs, and we've barely scratched the surface to address them.
Enter the Senior Product Manager for Upper Funnel Products. You'd be responsible for studying this ecosystem and defining new products where AdRoll should invest. These products may include (but are not limited to) 3P data targeting, audience insight reporting, content marketing, demographic targeting, brand lift measurement, and more. The opportunities are endless, but a rigorous PM will look closely for areas where AdRoll can add differentiated market value and preserve our technology moat. You'll test your hypotheses with minimally viable product launches, gauge market reaction, and iterate.
You'll be an entrepreneur at AdRoll, but empowered with the resources to succeed. You'll work with a small team of engineers and BI and partner with business leaders to influence sales and account management. You will also have open access to a wide customer base of small and medium sized businesses, with a focus on the commerce and B2C verticals.
AdRoll is the largest independent retargeting and prospecting platform with over 40,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion digital profiles across desktop, mobile, and tablet devices through its proprietary technology. Partnering with top media and tech companies including Google, Facebook, Twitter, Instagram, and Apple, along with millions of websites and mobile apps, the company is home to the world's largest opt-in advertiser data co-op. AdRoll's goal is to map the world's intent data and put it to work for every advertiser on the planet.
AdRoll is headquartered in San Francisco, with offices in New York, Chicago, Dublin, and Sydney. It is backed by Foundation Capital, IVP, Accel Partners, Merus Capital, Peter Thiel, and other leading investors. Learn more at www.adroll.com.
AdRoll is committed to creating diverse teams of "Rollers" and is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.